Influencer（影响者/网红）- 英文维基百科词条

By cathayvista互联网行业, 文化及娱乐人物, 流行文化

英文词条原文链接（无法从中国内地访问）：请点击这里访问
辽观搬运时进行了必要的合规化处理，以使其能够在中国内地上传。部分文字采用汉语拼音方式代替，音节后的数字表示汉语拼音规则中的声调。

关于辽观的维基百科搬运计划，及根据名称精确检索已搬运的词条，请点击这里访问辽观网站。维基百科（Wikipedia）是美国维基媒体基金会的互联网百科项目，其内容可能受到立场、信息来源等因素影响，请客观看待。正文内容不代表译者观点。

辽观提供的翻译仅供参考。文中可能包含无法从中国内地访问的链接。

辽观所搬运的词条文本与维基百科一道同样遵循CC BY-SA 4.0协议（辽观搬运的中英文对照版本），在符合协议要求的情况下您可以免费使用其内容（包括商用）。图片和视频可能遵循不同的共享协议。请点击这里访问

1. 正文（发布于知乎专栏）

请点击这里访问

2. 参见（维基百科的相关词条）| See also

3. 英文词条参考文献 | References

  1. ^ Lai, Stephanie (November 2, 2022). “Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules”. The New York Times. ISSN 0362-4331. Archived from the original on November 2, 2022. Retrieved January 10, 2025.
  2. ^ Aratani, Lauren (August 6, 2024). “Influencer gives Trump a Tesla, a Rolex … and a campaign finance violation?”. The Guardian. ISSN 0261-3077. Archived from the original on August 6, 2024. Retrieved January 10, 2025.
  3. ^ Swant, Marty (May 10, 2016). “Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends”. Adweek. Archived from the original on January 10, 2021. Retrieved January 10, 2025.
  4. ^ Reilly, Liam (November 26, 2024). “Majority of social media influencers don’t verify information before sharing it, study finds”. CNN. Archived from the original on November 26, 2024. Retrieved January 10, 2025.
  5. ^ Tolentino, Daysia (November 18, 2024). “1 in 5 U.S. adults get their news from social media influencers, according to Pew report”. NBC News. Archived from the original on November 18, 2024. Retrieved January 10, 2025.
  6. ^ “Social media influencer guide”. Adobe Express. October 18, 2023. Archived from the original on May 9, 2021. Retrieved January 10, 2025.
  7. ^ Brown, Matt; Kinnard, Meg; Hadero, Haleluya (August 22, 2024). “Live from the DNC, it could be one of your favorite online influencers”. Associated Press. Archived from the original on August 22, 2024. Retrieved January 10, 2025.
  8. ^ Tait, Amelia (May 14, 2019). “TikTok Has Created a Whole New Class of Influencer”. Vice. Archived from the original on January 10, 2025. Retrieved January 10, 2025.
  9. ^ “FTC Releases Advertising Disclosures Guidance for Online Influencers”. Federal Trade Commission. November 5, 2019. Retrieved January 10, 2025.
  10. ^ Joshi, Yatish; Lim, Weng Marc; Jagani, Khyati; Kumar, Satish (June 25, 2023). “Social media influencer marketing: foundations, trends, and ways forward” (PDF). Electronic Commerce Research. doi:10.1007/s10660-023-09719-z. ISSN 1389-5753.
  11. ^ Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, Zach W. Y. (October 12, 2024). “Influencer marketing effectiveness: A meta-analytic review”. Journal of the Academy of Marketing Science. 53: 52–78. doi:10.1007/s11747-024-01052-7.
  12. ^ “Influencer”. Cambridge Dictionary. Archived from the original on October 22, 2023. Retrieved March 3, 2024.
  13. ^ Stokel-Walker, Chris (September 21, 2020). “Would you pay to follow an influencer?”. BBC News. Archived from the original on September 23, 2020. Retrieved January 10, 2025.
  14. ^ Cao, Steffi; Craig, Matt; Levine, Alexandra S. (September 26, 2023). Bertoni, Steven (ed.). “Forbes Top Creators 2023″. Forbes. Archived from the original on September 26, 2023. Retrieved January 10, 2025.
  15. ^ Rankin, Seija (October 10, 2024). “The Creator A-List: The 50 Most Influential Influencers”. The Hollywood Reporter. Archived from the original on November 24, 2024. Retrieved January 10, 2025.
  16. ^ D’Anastasio, Cecilia (January 9, 2025). “Twitch Streamers Come Home After Big-Money Contracts at Rivals Dried Up”. Bloomberg News. Archived from the original on January 9, 2025. Retrieved January 10, 2025.
  17. ^ Farokhmanesh, Megan (April 10, 2024). “Influencers Are Trying to Go Viral by Playing a Game About Going Viral”. Wired. Archived from the original on April 10, 2024. Retrieved January 10, 2025.
  18. ^ Perelli, Amanda; Webb, Kevin (March 25, 2020). “The top 16 managers and agents for gaming YouTubers, streamers, and esports competitors”. Business Insider. Archived from the original on March 25, 2020. Retrieved January 10, 2025.
  19. ^ Ohlheiser, A.W. (August 6, 2020). “A guide to the TikTokish apps that want to be the next TikTok”. MIT Technology Review. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  20. ^ “Video captures men spraying Instagram influencer’s dog during alleged robbery”. CNN. June 11, 2023. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  21. ^ “Instagram Influencer Marketing: A Complete 2024 Guide”. Shopify. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  22. ^ Lepitak, Stephen (April 17, 2023). “Instagram Remains a Priority Platform for Marketers. Here’s Why”. Ad Week. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  23. ^ Bain, Phoebe and Gillian Follett (March 1, 2024). “HOW LINKEDIN IS BECOMING A HOT SPOT FOR INFLUENCER MARKETING”. Ad Age. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  24. ^ McDowell, Maghan (February 27, 2024). “Influencer marketing has arrived on Roblox”. Vogue Business. Retrieved March 3, 2024.
  25. ^ Schulz, Madeleine (February 9, 2024). “The Instagram era of influencer brands is over. What now?”. Vogue Business. Archived from the original on March 2, 2024. Retrieved March 3, 2024.
  26. ^ Peck, Helen; Payne, Adrian; Christopher, Martin; Clark, Moira. Relationship Marketing: Strategy and Implementation, Butterworth-Heinemann, 1999.
  27. ^ Brown, Duncan and Hayes, Nick. Influencer Marketing: Who really influences your customers?, Butterworth-Heinemann, 2008.
  28. ^ Keller, Ed and Berry, Jon. The Influentials, Free Press, 2003
  29. ^ Cha, Meeyoung; Haddadi, Hamed; Benevenuto, Fabrício; Gummadi, Krishna P. (2010). “Measuring User Influence in Twitter: The Million Follower Fallacy”. Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media. Association for the Advancement of Artificial Intelligence. pp. 10–17. ISBN 9780688041076. OCLC 780600252. Archived from the original on February 4, 2020. Retrieved January 20, 2020.
  30. ^ Berinato, Scott (May 7, 2010). “On Twitter, Followers Don’t Equal Influence”. Harvard Business Review. Archived from the original on May 3, 2024. Retrieved January 20, 2020.
  31. ^ Kirschman, Lauren (October 19, 2022). “These factors have the biggest impact on influencer marketing effectiveness”. Archived from the original on May 23, 2024. Retrieved December 3, 2024.
  32. ^ Gladwell, Malcolm (2000). The Tipping Point: How Little Things Can Make A Big Difference. United States: Little Brown. ISBN 0-316-31696-2.
  33. ^ Brown, Duncan; Hayes, Nick (January 1, 2008). Influencer Marketing: Who Really Influences Your Customers?. Elsevier/Butterworth-Heinemann. ISBN 9780750686006.
  34. ^ Chowdhury, Manas (October 14, 2023). “Top 17 Influencer Marketing Trends To Master In 2023”. www.seohorizon.com. Archived from the original on December 7, 2024. Retrieved December 28, 2023.
  35. ^ “A Comprehensive Guide to Instagram Influencer Marketing | Social Media Marketing”. Content Marketing Consulting and Social Media Strategy. January 17, 2018. Archived from the original on November 8, 2020. Retrieved November 9, 2020.
  36. ^ Chen, Li; Yan, Yajie; Smith, Andrew N. (July 2, 2022). “What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies”. Journal of the Academy of Marketing Science. 51: 198–221. doi:10.1007/s11747-022-00887-2. ISSN 1552-7824. S2CID 250251697. Archived from the original on January 22, 2023. Retrieved August 26, 2022.
  37. ^ “[Timeline] A Brief History of Influencers”. Social Media Today. Archived from the original on August 26, 2022. Retrieved August 26, 2022.
  38. ^ Nouri, Melody (September 12, 2018). “The Power of Influence: Traditional Celebrity vs Social Media Influencer”. Pop Culture Intersections. Archived from the original on August 6, 2020. Retrieved August 23, 2020.
  39. ^ Nouri, Melody (September 12, 2018). “The Power of Influence: Traditional Celebrity vs Social Media Influencer”. Pop Culture Intersections. Archived from the original on August 6, 2020. Retrieved August 23, 2020.
  40. ^ Martinue, Paris (December 6, 2019). “The WIRED Guide to Influencers”. Wired. Archived from the original on September 6, 2022. Retrieved December 6, 2019.
  41. ^ Fine, Jon (July 10, 2006). “Polluting The Blogosphere”. Archived from the original on August 6, 2006.
  42. ^ Schomer, Audrey. “Influencer Marketing: State of the social media influencer market in 2020”. Business Insider. Archived from the original on August 5, 2021. Retrieved March 13, 2020.
  43. ^ “Instagram is testing hiding ‘likes’ and some influencers are angry. Industry execs told us how the change will affect their business”. Business Insider. Archived from the original on November 30, 2024. Retrieved August 30, 2023.
  44. ^ “MrBeast Is Now The Most Subscribed YouTuber: ‘Avenged Pewdiepie'”. Times Now. June 2, 2024. Archived from the original on June 2, 2024. Retrieved June 2, 2024.
  45. ^ “25 Most Influential Creators of 2024”. Rolling Stone. August 26, 2024. Archived from the original on December 3, 2024. Retrieved December 3, 2024.
  46. ^ Asarch, Steven (February 16, 2021). “POWER RANKING: the 10 most well-liked influencers on the internet”. Insider. Archived from the original on February 24, 2022. Retrieved May 6, 2021.
  47. ^ Dickson, Ej (April 19, 2022). “Is MrBeast for Real? Inside the Outrageous World of YouTube’s Cash-Happy Stunt King”. Rolling Stone. Archived from the original on April 20, 2022. Retrieved July 7, 2023.
  48. ^ Espada, Mariah (June 13, 2023). “Why MrBeast’s New Video Became The Second Most Watched in 24 Hours in YouTube History”. Time. Archived from the original on January 24, 2024. Retrieved November 25, 2023.
  49. ^ Duffy, Brooke Erin (2020). “Social Media Influencers”. The International Encyclopedia of Gender, Media, and Communication. pp. 1–4. doi:10.1002/9781119429128.iegmc219. ISBN 9781119429104. S2CID 225776342. Archived from the original on April 2, 2022. Retrieved April 2, 2022.
  50. ^ Juntiwasarakij, Suwan (September 1, 2018). “Framing emerging behaviors influenced by internet celebrity”. Kasetsart Journal of Social Sciences. 39 (3): 550–555. doi:10.1016/j.kjss.2018.06.014. ISSN 2452-3151. S2CID 158069963.
  51. ^ Bickart, Barbara; Schindler, Robert M. (2001). “Internet Forums As Influential Sources Of Consumer Information”. Journal of Interactive Marketing. 15 (3): 31–40. doi:10.1002/dir.1014. S2CID 168114871. Archived from the original on December 6, 2019. Retrieved December 6, 2019.
  52. ^ Lake, Laura (December 26, 2020). “Understanding the Differences Between B2B and B2C Marketing”. the balance small business. Archived from the original on February 25, 2021. Retrieved April 1, 2021.
  53. ^ Britt, Rebecca K.; Hayes, Jameson L.; Britt, Brian C.; Park, Haseon (May 3, 2020). “Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers”. Journal of Interactive Advertising. 20 (2): 111–118. doi:10.1080/15252019.2020.1763873. ISSN 1525-2019. S2CID 219433187.
  54. ^ Rowels, David (2014). Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement. Kogan Page.
  55. ^ Khamis, Susie; Ang, Lawrence; Welling, Raymond (April 3, 2017). “Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers”. Celebrity Studies. 8 (2): 191–208. doi:10.1080/19392397.2016.1218292. hdl:10453/98736. ISSN 1939-2397. S2CID 59289264.
  56. ^ Labrecque, Lauren I.; Markos, Ereni; Milne, George R. (February 2011). “Online Personal Branding: Processes, Challenges, and Implications”. Journal of Interactive Marketing. 25 (1): 37–50. doi:10.1016/j.intmar.2010.09.002. hdl:20.500.12010/9095. S2CID 167381412.
  57. ^ Murphy, Dan (June 21, 2021). “Supreme Court unanimously sides with former college players in dispute with NCAA about compensation”. ESPN. Archived from the original on February 26, 2024. Retrieved March 3, 2024.
  58. ^ Niesen, Joan (September 2, 2021). “Why women and social media stars are becoming college sports’ big winners”. The Guardian. p. B1. ProQuest 2568400404. Retrieved April 19, 2023.
  59. ^ Schafer, Josh (April 2, 2022). “NIL: Michigan basketball player explains how he built a lucrative TikTok empire”. Yahoo! Finance. Retrieved November 26, 2024.
  60. ^ Kahn, Andrew (March 3, 2022). “Michigan’s Adrien Nuñez ready for Senior Night, social media influencer career”. MLive.com. Retrieved November 27, 2024.
  61. ^ HensleyClancy, Molly (June 29, 2021). “Some college stars already have plans to profit”. The Washington Post. p. D.1. ProQuest 2545825826. Retrieved April 18, 2023.
  62. ^ Grammer, Geoff (June 30, 2021). “NIL arrives Thursday: At long last, show athletes the money”. Albuquerque Journal. ProQuest 2546792798. Retrieved April 18, 2023.
  63. ^ Hamilton, Katherine (October 23, 2024). “Who Gets the TikTok in the Divorce? The Messy Fight Over Valuable Social Media Accounts”. Wall Street Journal. Archived from the original on November 23, 2024. Retrieved December 3, 2024.
  64. ^ Keller Advisory Group (November 2023). “CREATORS UNCOVERED: INSIGHTS FROM A NATIONALLY REPRESENTATIVE STUDY OF US CREATORS”. keller-advisory.com. Archived from the original on November 24, 2024. Retrieved December 3, 2024.
  65. ^ Juntiwasarakij, Suwan (2018). “Framing emerging behaviors influenced by internet celebrity”. Kasetsart Journal of Social Sciences. 39 (3): 550–555. doi:10.1016/j.kjss.2018.06.014. ISSN 2452-3151. S2CID 158069963.
  66. ^ Robehmed, Natalie. “Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More”. Forbes. Archived from the original on April 21, 2019. Retrieved March 29, 2019.
  67. ^ “How Online Celebrities Make Money Via Advertising and Endorsements”. Reynolds Center. November 8, 2016. Archived from the original on March 29, 2019. Retrieved March 29, 2019.
  68. ^ Cochrane, Lauren (November 29, 2016). “Chiara Ferragni – how a ‘crazy blogger’ turned her life into a shop window”. The Guardian. ISSN 0261-3077. Archived from the original on November 16, 2018. Retrieved April 7, 2019.
  69. ^ “What is the creator economy? Influencer tools and trends”. SignalFire. November 29, 2020. Archived from the original on May 5, 2021. Retrieved May 5, 2021.
  70. ^ Lipiner, Bryan (September 16, 2020). “What is Influencer Marketing? An Industry on the Rise”. babson.edu. Retrieved March 10, 2021.
  71. ^ Martineau, Paris. “The WIRED Guide to Influencers”. Wired. Retrieved March 10, 2021.
  72. ^ Srivastava, Pallavi. “Influencer Marketing: How It Can Make Your Brand Tick”. Business Insider. Retrieved March 10, 2021.
  73. ^ “FEDERAL TRADE COMMISSION 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising” (PDF). Federal Trade Commission. November 2010. Retrieved April 2, 2018.
  74. ^ Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 215–219. ISBN 978-1-9821-4686-3.
  75. ^ Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 224–225. ISBN 978-1-9821-4686-3.
  76. ^ Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 253–254. ISBN 978-1-9821-4686-3.
  77. ^ Gillil, Nikki (February 19, 2019). “What impact has Fyre Festival had on influencer marketing?”. Econsultancy. Archived from the original on October 29, 2020. Retrieved September 2, 2020.
  78. ^ “Ads must clearly be ads”. Ad Standards. September 20, 2018. Archived from the original on August 7, 2020. Retrieved September 2, 2020.
  79. ^ Picciotto, Rebecca (August 14, 2024). “FTC bans fake online reviews, inflated social media influence; rule takes effect in October”. CNBC. Archived from the original on August 14, 2024. Retrieved August 15, 2024.
  80. ^ Wiley, Danielle (December 12, 2018). “How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising”. Adweek. Archived from the original on December 3, 2024. Retrieved December 3, 2024.
  81. ^ “‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance”. Digiday. October 31, 2019. Archived from the original on December 4, 2024. Retrieved December 2, 2019.
  82. ^ “5 Influencers Share How Much They Get Paid Per #Ad Post”. HuffPost. October 21, 2019. Archived from the original on December 7, 2024. Retrieved December 1, 2019.
  83. ^ “The 75 celebrities and influencers who make the most money per Instagram post, ranked”. Business Insider. September 28, 2018. Archived from the original on December 5, 2024. Retrieved May 7, 2019.
  84. ^ Landsverk, K.H. (2014). The Instagram Handbook. London: Prime Head. p. 105.
  85. ^ “Too many people want to be social-media influencers”. The Economist. October 29, 2024. Archived from the original on December 4, 2024. Retrieved October 30, 2024.
  86. ^ Maheshwari, Sapna (November 11, 2018). “Are You Ready for the Nanoinfluencers?”. The New York Times. ISSN 0362-4331. Archived from the original on December 6, 2024. Retrieved December 2, 2019.
  87. ^ Speyer, Michael. Identifying IT Buyers’ Hidden Influencers: Finding And Nurturing Your Brand Presence Beyond Your Formal Channels, Forrester Research, 2007.
  88. ^ Brown, Duncan; Hayes, Nick (2008). Influencer Marketing: Who Really Influences Your Customers?. Routledge. ISBN 978-0-7506-8600-6.
  89. ^ Khamis, Susie; Ang, Lawrence; Welling, Raymond (April 3, 2017). “Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers”. Celebrity Studies. 8 (2). Taylor & Francis: 191–208. doi:10.1080/19392397.2016.1218292. hdl:10453/98736. ISSN 1939-2397. S2CID 59289264.
  90. ^ Kadekova & Holiencinova (September 24, 2018). “Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities”. University of Ss. Cyril and Methodius. 9 (2): 92.
  91. ^ Hosie, Rachel (April 9, 2019). “Why brands are turning away from big Instagram influencers to work with people who have small followings instead”. Business Insider. Archived from the original on July 8, 2023. Retrieved December 2, 2019.
  92. ^ “What is Influencer Marketing and why it is important for Brands?”. August 26, 2022. Archived from the original on March 13, 2023. Retrieved December 3, 2024.
  93. ^ Neff, Jack (October 1, 2018). “CLEAN BREAK: J&J departs from conventional influencer marketing by signing on teens with small followings”. Advertising Age. 89 – via ProQuest.
  94. ^ “Types of Influencers You Need to Know”. Viralmango. March 13, 2024. Archived from the original on July 21, 2024. Retrieved December 3, 2024.
  95. ^ “How Social Media Is Changing Advertising–for Better and Worse”. Ad Week. December 12, 2016. Archived from the original on November 8, 2020. Retrieved December 2, 2019.
  96. ^ Kapitan, Sommer; Silvera, David H. (March 27, 2015). “From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness”. Marketing Letters. 27 (3): 553–567. doi:10.1007/s11002-015-9363-0. ISSN 0923-0645. S2CID 143916226.

分享到：