麦当劳 / McDonald’s – 中英文维基百科词条融合

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本文基于英文词条的线索,并补充部分来自中文词条的内容(在二者冲突时,以更晚更新者为准)。 辽观搬运时进行了必要的合规化处理,以使其能够在中国内地上传。部分文字采用汉语拼音方式代替,音节后的数字表示汉语拼音规则中的声调。

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1. 正文(发布于知乎专栏)

第一部分(概述、历史、产品)请点击这里访问

第二部分(在美国的运营和员工关系、动物福利、慈善)请点击这里访问

第三部分(营销和广告、公司事务)请点击这里访问

第四部分(剩余部分)请点击这里访问

2. 参见(维基百科的相关词条)| See also

Portals:【相关词条主题】

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3. 英文词条参考文献 | References

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5. 延伸阅读 | Further reading

  • Ashenfelter, Orley, and Štěpán Jurajda. “Minimum Wages, Wages, and Price Pass-Through: The Case of McDonald’s Restaurants.” Journal of Labor Economics 40.S1 (2022): S179-S201. abstract
  • Bryman, Alan. “McDonald’s as a Disneyized institution: Global implications.” American Behavioral Scientist 47.2 (2003): 154–167. online
  • Derdak, Thomas and Jay P. Pederson, ed. (2004). “McDonald’s”. International directory of company histories (3rd ed.). St. James Press. pp. 108–9ISBN 978-1-55862-512-9.
  • Eckhardt, Giana M., and Michael J. Houston. “Cultural paradoxes reflected in brand meaning: McDonald’s in Shanghai, China.” Journal of International Marketing 10.2 (2002): 68–82 online Archived October 1, 2022, at the Wayback Machine.
  • Evans, Stephen (April 20, 2004). “McDonald’s: The journey to health”BBC News. Retrieved June 30, 2016.
  • Horovitz, Bruce (May 8, 2014). “McDonald’s testing seasoned fries”USA Today. Retrieved June 30, 2016.
  • Kincheloe, Joe. “The complex politics of McDonald’s and the new childhood: Colonizing kidworld.” International Critical Childhood Policy Studies Journal 4.1 (2011): 1–46. online
  • Kincheloe, Joe L. The sign of the burger: McDonald’s and the culture of power (Temple University Press, 2002).
  • Kottak, Conrad P. “Rituals at McDonald’s.” Journal of American culture 1.2 (1978): 370–376 online[dead link].
  • Kroc, Ray. Grinding It Out: The Making of McDonald’s, 1977 ISBN 0809282593 a primary source
  • Langert, Bob. The battle to do good: Inside McDonald’s sustainability journey (2019).
  • Livesey, Sharon M. “McDonald’s and the Environmental Defense Fund: A case study of a green alliance.” Journal of Business Communication (1973) 36.1 (1999): 5–39.
  • Love, John F. McDonald’s: Behind The Arches (1995). online
  • Napoli, Lisa. Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Away. 2016. ISBN 1101984953.
  • Ram, Uri. “Glocommodification: How the global consumes the local–McDonald’s in Israel.” Current Sociology 52.1 (2004): 11–31. online
  • Royle, Tony. Working for McDonald’s in Europe: the unequal struggle (Routledge, 2004).
  • Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal by 2001 ISBN 0395977894.
  • Smith, Andrew F. ed. Encyclopedia of Junk Food and Fast Food (2006)
  • Tien, Nguyen Hoang. “Customization and Standardization of the Business Strategy of Foreign Enterprises in Vietnam–the McDonald’s Case and the Fast Food Sector” International journal of research in marketing management and sales 1.2 (2019): 44–50. online
  • Vignali, Claudio. “McDonald’s: ‘Think global, act local’–the marketing mix.” British food journal (2001) online[dead link].
  • Watson, James L., ed. Golden Arches East: McDonald’s in East Asia (Stanford University Press, 2006) excerpt

McDonald’s at Wikipedia’s sister projects / 维基共享资源中相关的多媒体资源:麦当劳

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