{"id":2914,"date":"2024-05-16T00:20:34","date_gmt":"2024-05-15T16:20:34","guid":{"rendered":"https:\/\/cathayvista.top\/?p=2914"},"modified":"2025-01-31T11:04:50","modified_gmt":"2025-01-31T03:04:50","slug":"pinduoduo-zhen","status":"publish","type":"post","link":"https:\/\/cathayvista.top\/index.php\/2024\/05\/16\/pinduoduo-zhen\/","title":{"rendered":"\u62fc\u591a\u591a \/ Pinduoduo\uff08\u5168\u6587\uff09 – \u4e2d\u82f1\u6587\u7ef4\u57fa\u767e\u79d1\u8bcd\u6761\u878d\u5408"},"content":{"rendered":"\n
\n

\u4e2d\u6587\u8bcd\u6761\u539f\u6587\u94fe\u63a5\uff08\u65e0\u6cd5\u4ece\u4e2d\u56fd\u5185\u5730\u8bbf\u95ee\uff09\uff1a\u8bf7\u70b9\u51fb\u8fd9\u91cc\u8bbf\u95ee<\/a>
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\u5173\u4e8e\u8fbd\u89c2\u7684\u7ef4\u57fa\u767e\u79d1\u642c\u8fd0\u8ba1\u5212\uff0c\u53ca\u5176\u4ed6\u5df2\u642c\u8fd0\u7684\u8bcd\u6761\uff0c\u8bf7\u70b9\u51fb\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a<\/a>\u3002\u7ef4\u57fa\u767e\u79d1\uff08Wikipedia\uff09\u662f\u7f8e\u56fd\u7ef4\u57fa\u5a92\u4f53\u57fa\u91d1\u4f1a\u7684\u4e92\u8054\u7f51\u767e\u79d1\u9879\u76ee\uff0c\u5176\u5185\u5bb9\u53ef\u80fd\u53d7\u5230\u7acb\u573a\u3001\u4fe1\u606f\u6765\u6e90\u7b49\u56e0\u7d20\u5f71\u54cd\uff0c\u8bf7\u5ba2\u89c2\u770b\u5f85\u3002\u6b63\u6587\u5185\u5bb9\u4e0d\u4ee3\u8868\u8bd1\u8005\u89c2\u70b9\u3002<\/p>\n\n\n\n

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\u8fbd\u89c2\u6240\u642c\u8fd0\u7684\u8bcd\u6761\u6587\u672c\u4e0e\u7ef4\u57fa\u767e\u79d1\u4e00\u9053\u540c\u6837\u9075\u5faaCC BY-SA 4.0\u534f\u8bae\uff08\u8fbd\u89c2\u642c\u8fd0\u7684\u4e2d\u82f1\u6587\u5bf9\u7167\u7248\u672c<\/a>\uff09\uff0c\u5728\u7b26\u5408\u534f\u8bae\u8981\u6c42\u7684\u60c5\u51b5\u4e0b\u60a8\u53ef\u4ee5\u514d\u8d39\u4f7f\u7528\u5176\u5185\u5bb9\uff08\u5305\u62ec\u5546\u7528\uff09\u3002\u56fe\u7247\u548c\u89c6\u9891\u53ef\u80fd\u9075\u5faa\u4e0d\u540c\u7684\u5171\u4eab\u534f\u8bae\u3002\u8bf7\u70b9\u51fb\u8fd9\u91cc\u8bbf\u95ee<\/a><\/p>\n<\/blockquote>\n\n\n\n

\u62fc\u591a\u591a<\/strong>\uff08NASDAQ<\/a>\uff1aPDD<\/a>\uff09\u662f\u6210\u7acb\u4e8e\u4e0a\u6d77<\/a>\u7684\u624b\u673a\u7535\u5546<\/a>\u8d2d\u7269\u5e73\u53f0[1]<\/a><\/sup>\uff0c\u7531\u4e0a\u6d77\u5bfb\u68a6\u4fe1\u606f\u6280\u672f\u6709\u9650\u516c\u53f8\u4e8e2015\u5e749\u6708\u521b\u529e\uff0c\u8be5\u5e73\u53f0\u6b63\u5982\u5176\u540d\u5141\u8bb8\u7528\u6237\u901a\u8fc7\u56e2\u8d2d<\/a>\u7684\u65b9\u5f0f\uff0c\u5411\u5356\u5bb6\u6216\u5382\u5bb6\u4e0b\u5355\u6765\u83b7\u5f97\u5927\u5e45\u6298\u6263\u3002\u62fc\u591a\u591a\u4ee5APP<\/a>\u4e3a\u4e3b\u8981\u8fd0\u8425\u65b9\u5f0f\uff0c\u521b\u59cb\u4eba\u4e3a\u9ec4\u5ce5<\/a>\uff0c\u6cd5\u5b9a\u4ee3\u8868\u4eba\u4e3a\u6731\u5065\u7fc0\uff0c\u6ce8\u518c\u65f6\u95f4\u4e3a2014\u5e741\u67089\u65e5\u30022022\u5e749\u6708\u5728\u4e2d\u56fd\u5927\u9646\u4ee5\u5916\u5730\u533a\u63a8\u51faTemu<\/a>\u7535\u5546\u5e73\u53f0[2]<\/a><\/sup>\u3002<\/p>\n\n\n\n

Pinduoduo generated RMB<\/a> 2.44 trillion (US$383 billion) gross merchandise value<\/a> (GMV) in 2021.[2]<\/a><\/sup> The business is the largest product of PDD Holdings<\/strong>, which also owns the Ireland-based online marketplace Temu<\/a>.[3]<\/a>[4]<\/a><\/sup>
\u3010\u53c2\u8003\u8bd1\u6587\u30112021\u5e74\uff0c\u62fc\u591a\u591a\u5b9e\u73b0\u4e862.44\u4e07\u4ebf\u5143\uff083830\u4ebf\u7f8e\u5143\uff09\u7684\u603b\u4ea4\u6613\u989d\u3002\u8be5\u4e1a\u52a1\u662f\u62fc\u591a\u591a\u63a7\u80a1\u516c\u53f8\u65d7\u4e0b\u6700\u4e3b\u8981\u7684\u4ea7\u54c1\uff0c\u8be5\u516c\u53f8\u8fd8\u62e5\u6709\u603b\u90e8\u4f4d\u4e8e\u7231\u5c14\u5170\u7684\u5728\u7ebf\u5e02\u573aTemu\u3002<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n
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\u516c\u53f8\u7c7b\u578b<\/th>\u4e0a\u5e02\u516c\u53f8<\/a><\/td><\/tr>
\u7f51\u7ad9\u7c7b\u578b<\/th>\u7535\u5b50\u5546\u52a1<\/a><\/td><\/tr>
\u80a1\u7968\u4ee3\u53f7<\/a><\/th>NASDAQ<\/a>\uff1aPDD<\/a><\/td><\/tr>
\u603b\u90e8<\/th>\"\" \u4e2d\u56fd<\/a>\u4e0a\u6d77\u5e02\u957f\u5b81\u533a\u5a04\u5c71\u5173\u8def<\/a>533\u53f7\uff08\u91d1\u8679\u6865\u56fd\u9645\u4e2d\u5fc3<\/a>\uff092902\uff0d2913\u5ba4<\/td><\/tr>
\u6301\u6709\u8005<\/th>\u4e0a\u6d77\u5bfb\u68a6\u4fe1\u606f\u6280\u672f\u6709\u9650\u516c\u53f8<\/td><\/tr>
\u521b\u59cb\u4eba<\/th>\u9ec4\u5ce5<\/a><\/td><\/tr>
\u4ea7\u4e1a<\/th>\u7f51\u7edc\u8d2d\u7269<\/a><\/td><\/tr>
\u8425\u4e1a\u989d<\/a><\/th>\u25b2 \uffe5939.5\u4ebf\u5143\uff08\u7ea6\u5408147.43\u4ebf\u7f8e\u5143\uff09\uff082021\u5e74\uff09<\/td><\/tr>
\u51c0\u5229\u6da6<\/a><\/th>\u666e\u901a\u80a1\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\u4e3a\u4eba\u6c11\u5e0177.69\u4ebf\u5143\uff08\u7ea6\u540812.19\u4ebf\u7f8e\u5143\uff09\uff082021\u5e74\uff09<\/td><\/tr>
\u5458\u5de5<\/th>4,000\u4eba\uff0b\uff082018\u5e74\uff09<\/td><\/tr>
\u7f51\u5740<\/th>www.pinduoduo.com<\/a> <\/a><\/td><\/tr>
\u5e7f\u544a<\/a><\/th>\u793e\u4ea4\u5e73\u53f0\u5206\u4eab\uff0c\u641c\u7d22\u5f15\u64ce\uff0c\u7ebf\u4e0b\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u8bf1\u5bfc<\/td><\/tr>
\u7528\u6237<\/th>8.24\u4ebf\uff082021\u5e743\u6708\u5e95\uff09<\/td><\/tr>
\u63a8\u51fa\u65f6\u95f4<\/th>2015\u5e749\u6708\u200b\uff088\u5e74\u524d\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

1. \u7406\u5ff5<\/h2>\n\n\n\n

1.1 \u793e\u4ea4\u7535\u5546\u8fd0\u8425\u6a21\u5f0f<\/h3>\n\n\n\n

\u62fc\u591a\u591a\u5c06\u5a31\u4e50\u4e0e\u5206\u4eab\u7684\u7406\u5ff5\u878d\u5165\u7535\u5546\u8fd0\u8425\u4e2d\uff0c\u7531\u7528\u6237\u53d1\u8d77\u9080\u8bf7\uff0c\u4e0e\u4ed6\u4eba\u7b49\u62fc\u5355\u6210\u529f\u540e\uff0c\u80fd\u4ee5\u66f4\u4f4e\u7684\u4ef7\u683c\u4e70\u5230\u6240\u6709\u5546\u54c1\uff0c\u540c\u65f6\u4e5f\u901a\u8fc7\u62fc\u5355\u4e86\u89e3\u6d88\u8d39\u8005\uff0c\u901a\u8fc7\u673a\u5668\u7b97\u6cd5\u8fdb\u884c\u7cbe\u51c6\u63a8\u8350\u5546\u54c1[3]<\/a><\/sup>\u3002<\/p>\n\n\n\n

1.2\u201c\u672c\u5206\u201d\u7684\u5185\u5728\u4ef7\u503c<\/h3>\n\n\n\n

\u8463\u4e8b\u957f\u9ec4\u5ce5\u5f3a\u8c03\uff0c\u62fc\u591a\u591a\u751f\u5b58\u7684\u57fa\u7840\u662f\u4e3a\u7528\u6237\u521b\u9020\u4ef7\u503c\uff0c\u65e0\u8bba\u662f\u6fc0\u8fdb\u8fd8\u662f\u4fdd\u5b88\uff0c\u90fd\u5c06\u6c38\u8fdc\u4e13\u6ce8\u4e8e\u201c\u672c\u5206\u201d\u8fd9\u4e00\u5185\u5728\u4ef7\u503c\u3002\u62fc\u591a\u591a\u4ef7\u503c\u89c2\u6838\u5fc3\u662f\u201c\u672c\u5206\u201d\u3002\u201c\u672c\u5206\u201d\u5927\u81f4\u610f\u601d\u662f\u8bf4\u201c\u575a\u5b88\u81ea\u5df1\u7684\u672c\u804c\u201d[4]<\/a><\/sup>\u3002\u5728\u62fc\u591a\u591a\u7684\u5de5\u4f5c\u7cfb\u7edf\u4e2d\uff0c\u5f53\u5458\u5de5\u7684\u6708\u5de5\u65f6\u8fbe\u5230300\u5c0f\u65f6\uff0c\u7cfb\u7edf\u4f1a\u663e\u793a\u201c\u60a8\u5df2\u672c\u5206\u201d\u3002\u57285\u5468\u5e74\u5927\u4f1a\u4e0a\uff0c\u9ec4\u94ee\u53c8\u518d\u4e00\u6b21\u63d0\u5230\uff0c\u201c\u672c\u5206\u5c31\u662f\u9996\u5148\u8981\u641e\u6e05\u695a\u81ea\u5df1\u7684\u5b9a\u4f4d\uff0c\u4e3a\u8c01\u521b\u9020\u4ec0\u4e48\u6837\u7684\u4ef7\u503c\uff0c\u4f9d\u8d56\u8c01\u6d3b\u7740\uff0c\u81ea\u5df1\u7684\u804c\u8d23\u662f\u4ec0\u4e48[5]<\/a><\/sup> \u3002\u201d<\/p>\n\n\n\n

2. \u5386\u53f2 | History<\/h2>\n\n\n\n

2.1 \u516c\u53f8\u5927\u4e8b\u4ef6<\/h3>\n\n\n\n

Pinduoduo was founded in 2015 by Chinese businessman and software engineer Colin Huang<\/a> and initially focused on the agriculture industry.[5]<\/a>[6]<\/a><\/sup>
\u3010\u53c2\u8003\u8bd1\u6587\u3011\u62fc\u591a\u591a\u662f\u7531\u4e2d\u56fd\u5546\u4eba\u548c\u8f6f\u4ef6\u5de5\u7a0b\u5e08\u9ec4\u5ce5\u4e8e2015\u5e74\u521b\u7acb\u7684\uff0c\u6700\u521d\u4e13\u6ce8\u4e8e\u519c\u4e1a\u884c\u4e1a\u3002<\/p>\n\n\n\n

2016\u5e747\u6708\u4efd\uff0c\u817e\u8baf\u3001\u9ad8\u6995\u3001\u65b0\u5929\u57df1.1\u4ebf\u7f8e\u5143B\u8f6e\u6295\u8d44\u62fc\u591a\u591a\u3002 <\/p>\n\n\n\n

2018\u5e744\u6708\uff0c\u62fc\u591a\u591a\u5b8c\u6210\u65b0\u4e00\u8f6e\u878d\u8d44\uff0c\u91d1\u989d\u572830\u4ebf\u7f8e\u91d1\u5de6\u53f3\uff0c\u4f30\u503c\u63a5\u8fd1150\u4ebf\u7f8e\u91d1\uff0c\u6295\u8d44\u65b9\u5305\u62ec\u817e\u8baf<\/a>\u3001\u7ea2\u6749\u8d44\u672c<\/a>\uff0c\u817e\u8baf\u4e3a\u9886\u6295\u65b9[6]<\/a><\/sup>\u3002 <\/p>\n\n\n\n

2018\u5e74\u62fc\u591a\u591a\u7528\u6237\u6570\u8fc7\u4e24\u4ebf\uff0cGMV<\/a>\u8fc7\u5343\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u65e5\u8ba2\u5355\u91cf\u5c45\u4e2d\u56fd\u5927\u9646\u5168\u7f51\u7b2c\u4e8c\u4ec5\u6b21\u4e8e\u6dd8\u5b9d<\/a>[7]<\/a><\/sup>\u3002<\/p>\n\n\n\n

On 7 June 2018, Legal Evening News<\/a><\/em> reported that Pinduoduo investigated and shut down stores and removed listings that violated its platform policy against pornography and violence, following an earlier report by the newspaper.[7]<\/a><\/sup>
\u3010\u53c2\u8003\u8bd1\u6587\u30112018\u5e746\u67087\u65e5\uff0c\u300a\u6cd5\u5236\u665a\u62a5\u300b\u62a5\u9053\u79f0\uff0c\u62fc\u591a\u591a\u8c03\u67e5\u5e76\u5173\u95ed\u4e86\u8fdd\u53cd\u5176\u5e73\u53f0\u53cd\u8272\u60c5\u548c\u66b4\u529b\u653f\u7b56\u7684\u5e97\u94fa\uff0c\u5e76\u5220\u9664\u4e86\u76f8\u5173\u5546\u54c1\u5217\u8868\uff0c\u8fd9\u662f\u8be5\u62a5\u65e9\u524d\u7684\u62a5\u9053\u4e4b\u540e\u91c7\u53d6\u7684\u884c\u52a8\u3002<\/p>\n\n\n\n

2018\u5e747\u670826\u65e5\uff0c\u62fc\u591a\u591a\u5728\u7f8e\u56fd\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\uff0cIPO<\/a>\u53d1\u884c\u4ef719\u7f8e\u5143\u4e00\u80a1[8]<\/a><\/sup>\uff0c\u4e0a\u5e02\u5f53\u65e5\u66b4\u6da8\uff0c\u968f\u540e\u6570\u4e2a\u4ea4\u6613\u65e5\u5927\u8dcc\u3002<\/p>\n\n\n\n