{"id":5486,"date":"2025-02-28T21:14:36","date_gmt":"2025-02-28T13:14:36","guid":{"rendered":"https:\/\/cathayvista.top\/?p=5486"},"modified":"2025-02-28T21:15:07","modified_gmt":"2025-02-28T13:15:07","slug":"influencer-en","status":"publish","type":"post","link":"https:\/\/cathayvista.top\/index.php\/2025\/02\/28\/influencer-en\/","title":{"rendered":"Influencer\uff08\u5f71\u54cd\u8005\/\u7f51\u7ea2\uff09- \u82f1\u6587\u7ef4\u57fa\u767e\u79d1\u8bcd\u6761"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-small-font-size\">\u82f1\u6587\u8bcd\u6761\u539f\u6587\u94fe\u63a5\uff08\u65e0\u6cd5\u4ece\u4e2d\u56fd\u5185\u5730\u8bbf\u95ee\uff09\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer\" target=\"_blank\" rel=\"noreferrer noopener\">\u8bf7\u70b9\u51fb\u8fd9\u91cc\u8bbf\u95ee<\/a> <br>\u8fbd\u89c2\u642c\u8fd0\u65f6\u8fdb\u884c\u4e86\u5fc5\u8981\u7684\u5408\u89c4\u5316\u5904\u7406\uff0c\u4ee5\u4f7f\u5176\u80fd\u591f\u5728\u4e2d\u56fd\u5185\u5730\u4e0a\u4f20\u3002\u90e8\u5206\u6587\u5b57\u91c7\u7528<strong>\u6c49\u8bed\u62fc\u97f3<\/strong>\u65b9\u5f0f\u4ee3\u66ff\uff0c\u97f3\u8282\u540e\u7684\u6570\u5b57\u8868\u793a\u6c49\u8bed\u62fc\u97f3\u89c4\u5219\u4e2d\u7684\u58f0\u8c03\u3002 <\/p>\n\n\n\n<p class=\"has-small-font-size\">\u5173\u4e8e\u8fbd\u89c2\u7684\u7ef4\u57fa\u767e\u79d1\u642c\u8fd0\u8ba1\u5212\uff0c\u53ca\u6839\u636e\u540d\u79f0\u7cbe\u786e\u68c0\u7d22\u5df2\u642c\u8fd0\u7684\u8bcd\u6761\uff0c<a href=\"https:\/\/cathayvista.top\/index.php\/wikipedia-intro\/\" data-type=\"link\" data-id=\"https:\/\/cathayvista.top\/index.php\/wikipedia-intro\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8bf7\u70b9\u51fb\u8fd9\u91cc\u8bbf\u95ee\u8fbd\u89c2\u7f51\u7ad9<\/a>\u3002\u7ef4\u57fa\u767e\u79d1\uff08Wikipedia\uff09\u662f\u7f8e\u56fd\u7ef4\u57fa\u5a92\u4f53\u57fa\u91d1\u4f1a\u7684\u4e92\u8054\u7f51\u767e\u79d1\u9879\u76ee\uff0c\u5176\u5185\u5bb9\u53ef\u80fd\u53d7\u5230\u7acb\u573a\u3001\u4fe1\u606f\u6765\u6e90\u7b49\u56e0\u7d20\u5f71\u54cd\uff0c\u8bf7\u5ba2\u89c2\u770b\u5f85\u3002\u6b63\u6587\u5185\u5bb9\u4e0d\u4ee3\u8868\u8bd1\u8005\u89c2\u70b9\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u8fbd\u89c2\u63d0\u4f9b\u7684\u7ffb\u8bd1\u4ec5\u4f9b\u53c2\u8003\u3002<strong>\u6587\u4e2d\u53ef\u80fd\u5305\u542b\u65e0\u6cd5\u4ece\u4e2d\u56fd\u5185\u5730\u8bbf\u95ee\u7684\u94fe\u63a5\u3002<\/strong> <\/p>\n<cite>\u8fbd\u89c2\u6240\u642c\u8fd0\u7684\u8bcd\u6761\u6587\u672c\u4e0e\u7ef4\u57fa\u767e\u79d1\u4e00\u9053\u540c\u6837\u9075\u5faaCC BY-SA 4.0\u534f\u8bae\uff08<a href=\"https:\/\/zhuanlan.zhihu.com\/p\/653887754?utm_psn=1730141199812366337\" target=\"_blank\" rel=\"noreferrer noopener\">\u8fbd\u89c2\u642c\u8fd0\u7684\u4e2d\u82f1\u6587\u5bf9\u7167\u7248\u672c<\/a>\uff09\uff0c\u5728\u7b26\u5408\u534f\u8bae\u8981\u6c42\u7684\u60c5\u51b5\u4e0b\u60a8\u53ef\u4ee5\u514d\u8d39\u4f7f\u7528\u5176\u5185\u5bb9\uff08\u5305\u62ec\u5546\u7528\uff09\u3002\u56fe\u7247\u548c\u89c6\u9891\u53ef\u80fd\u9075\u5faa\u4e0d\u540c\u7684\u5171\u4eab\u534f\u8bae\u3002<a href=\"https:\/\/zhuanlan.zhihu.com\/p\/666846485?utm_psn=1730141316690960386\" target=\"_blank\" rel=\"noreferrer noopener\">\u8bf7\u70b9\u51fb\u8fd9\u91cc\u8bbf\u95ee<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u6b63\u6587\uff08\u53d1\u5e03\u4e8e\u77e5\u4e4e\u4e13\u680f\uff09<\/h2>\n\n\n\n<p><a href=\"https:\/\/zhuanlan.zhihu.com\/p\/27144903550\/\">\u8bf7\u70b9\u51fb\u8fd9\u91cc\u8bbf\u95ee<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"See_also\">2. \u53c2\u89c1\uff08\u7ef4\u57fa\u767e\u79d1\u7684\u76f8\u5173\u8bcd\u6761\uff09| See also<\/h2>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Celebrity_culture\">Celebrity culture<\/a>\u3010\u540d\u4eba\u6587\u5316\u3011<\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Online_streamer\">Online streamer<\/a>\u3010\u7f51\u7edc\u4e3b\u64ad\u3011<\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Opinion_leadership\">Opinion leadership<\/a>\u3010\u610f\u89c1\u9886\u8896\u3011<\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketing\">Social media marketing<\/a>\u3010\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3011<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"References\">3. \u82f1\u6587\u8bcd\u6761\u53c2\u8003\u6587\u732e | References<\/h2>\n\n\n\n<ol class=\"wp-block-list has-small-font-size\">\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-1\">^<\/a><\/strong>\u00a0Lai, Stephanie (November 2, 2022).\u00a0<a href=\"https:\/\/www.nytimes.com\/2022\/11\/02\/us\/elections\/influencers-political-ads-tiktok-instagram.html\">&#8220;Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_New_York_Times\">The New York Times<\/a><\/em>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/0362-4331\">0362-4331<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20221102200429\/https:\/\/www.nytimes.com\/2022\/11\/02\/us\/elections\/influencers-political-ads-tiktok-instagram.html\">Archived<\/a>\u00a0from the original on November 2, 2022. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-2\">^<\/a><\/strong>\u00a0Aratani, Lauren (August 6, 2024).\u00a0<a href=\"https:\/\/www.theguardian.com\/us-news\/article\/2024\/aug\/06\/trump-adin-ross-tesla-rolex\">&#8220;Influencer gives Trump a Tesla, a Rolex &#8230; and a campaign finance violation?&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Guardian\">The Guardian<\/a><\/em>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/0261-3077\">0261-3077<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240806145317\/https:\/\/www.theguardian.com\/us-news\/article\/2024\/aug\/06\/trump-adin-ross-tesla-rolex\">Archived<\/a>\u00a0from the original on August 6, 2024. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-3\">^<\/a><\/strong>\u00a0Swant, Marty (May 10, 2016).\u00a0<a href=\"https:\/\/www.adweek.com\/performance-marketing\/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367\/\">&#8220;Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Adweek\">Adweek<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210110101405\/https:\/\/www.adweek.com\/performance-marketing\/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367\/\">Archived<\/a>\u00a0from the original on January 10, 2021. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-4\">^<\/a><\/strong>\u00a0Reilly, Liam (November 26, 2024).\u00a0<a href=\"https:\/\/www.cnn.com\/2024\/11\/26\/media\/social-media-influencers-verify-information-study\/index.html\">&#8220;Majority of social media influencers don&#8217;t verify information before sharing it, study finds&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/CNN\">CNN<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241126205211\/https:\/\/www.cnn.com\/2024\/11\/26\/media\/social-media-influencers-verify-information-study\/index.html\">Archived<\/a>\u00a0from the original on November 26, 2024. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-5\">^<\/a><\/strong>\u00a0Tolentino, Daysia (November 18, 2024).\u00a0<a href=\"https:\/\/www.nbcnews.com\/tech\/news-influencers-social-media-pew-report-rcna179786\">&#8220;1 in 5 U.S. adults get their news from social media influencers, according to Pew report&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/NBC_News\">NBC News<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241118160623\/https:\/\/www.nbcnews.com\/tech\/news-influencers-social-media-pew-report-rcna179786\">Archived<\/a>\u00a0from the original on November 18, 2024. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-6\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/social-media-influencer\">&#8220;Social media influencer guide&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Adobe_Express\">Adobe Express<\/a>. October 18, 2023.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210509052652\/https:\/\/www.adobe.com\/express\/learn\/blog\/social-media-influencer\">Archived<\/a>\u00a0from the original on May 9, 2021. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-7\">^<\/a><\/strong>\u00a0Brown, Matt; Kinnard, Meg; Hadero, Haleluya (August 22, 2024).\u00a0<a href=\"https:\/\/apnews.com\/article\/dnc-democratic-convention-online-43eeced34dbc92207ff0c4bbd3f1badc\">&#8220;Live from the DNC, it could be one of your favorite online influencers&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Associated_Press\">Associated Press<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240822222523\/https:\/\/apnews.com\/article\/dnc-democratic-convention-online-43eeced34dbc92207ff0c4bbd3f1badc\">Archived<\/a>\u00a0from the original on August 22, 2024. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-8\">^<\/a><\/strong>\u00a0Tait, Amelia (May 14, 2019).\u00a0<a href=\"https:\/\/www.vice.com\/en\/article\/tiktok-what-uk-stars-influencer\/\">&#8220;TikTok Has Created a Whole New Class of Influencer&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Vice_(magazine)\">Vice<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20250110052414\/https:\/\/www.vice.com\/en\/article\/tiktok-what-uk-stars-influencer\/\">Archived<\/a>\u00a0from the original on January 10, 2025. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-9\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2019\/11\/ftc-releases-advertising-disclosures-guidance-online-influencers\">&#8220;FTC Releases Advertising Disclosures Guidance for Online Influencers&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Federal_Trade_Commission\">Federal Trade Commission<\/a>. November 5, 2019. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-g681_10-0\">^<\/a><\/strong>\u00a0Joshi, Yatish; Lim, Weng Marc; Jagani, Khyati; Kumar, Satish (June 25, 2023).\u00a0<a href=\"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10660-023-09719-z.pdf\">&#8220;Social media influencer marketing: foundations, trends, and ways forward&#8221;<\/a>\u00a0(PDF).\u00a0<em>Electronic Commerce Research<\/em>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1007%2Fs10660-023-09719-z\">10.1007\/s10660-023-09719-z<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/1389-5753\">1389-5753<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-n886_11-0\">^<\/a><\/strong>\u00a0Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, Zach W. Y. (October 12, 2024).\u00a0<a href=\"https:\/\/doi.org\/10.1007%2Fs11747-024-01052-7\">&#8220;Influencer marketing effectiveness: A meta-analytic review&#8221;<\/a>.\u00a0<em>Journal of the Academy of Marketing Science<\/em>.\u00a0<strong>53<\/strong>:\u00a052\u201378.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1007%2Fs11747-024-01052-7\">10.1007\/s11747-024-01052-7<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-12\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/dictionary.cambridge.org\/us\/dictionary\/english\/influencer\">&#8220;Influencer&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Cambridge_Dictionary\">Cambridge Dictionary<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20231022214704\/https:\/\/dictionary.cambridge.org\/us\/dictionary\/english\/influencer\">Archived<\/a>\u00a0from the original on October 22, 2023. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-13\">^<\/a><\/strong>\u00a0Stokel-Walker, Chris (September 21, 2020).\u00a0<a href=\"https:\/\/www.bbc.com\/worklife\/article\/20200915-would-you-pay-to-follow-an-influencer\">&#8220;Would you pay to follow an influencer?&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/BBC_News\">BBC News<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20200923083018\/https:\/\/www.bbc.com\/worklife\/article\/20200915-would-you-pay-to-follow-an-influencer\">Archived<\/a>\u00a0from the original on September 23, 2020. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-14\">^<\/a><\/strong>\u00a0Cao, Steffi; Craig, Matt; Levine, Alexandra S. (September 26, 2023). Bertoni, Steven (ed.).\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/stevenbertoni\/2023\/09\/26\/top-creators-2023\/\">&#8220;<em>Forbes<\/em>\u00a0Top Creators 2023&#8243;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Forbes\">Forbes<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20230926112540\/https:\/\/www.forbes.com\/sites\/stevenbertoni\/2023\/09\/26\/top-creators-2023\/\">Archived<\/a>\u00a0from the original on September 26, 2023. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-15\">^<\/a><\/strong>\u00a0Rankin, Seija (October 10, 2024).\u00a0<a href=\"https:\/\/www.hollywoodreporter.com\/lists\/most-influential-influencers-2024\/\">&#8220;The Creator A-List: The 50 Most Influential Influencers&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Hollywood_Reporter\">The Hollywood Reporter<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241124050555\/https:\/\/www.hollywoodreporter.com\/lists\/most-influential-influencers-2024\/\">Archived<\/a>\u00a0from the original on November 24, 2024. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-16\">^<\/a><\/strong>\u00a0D&#8217;Anastasio, Cecilia (January 9, 2025).\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-01-09\/twitch-video-game-streamers-return-after-million-dollar-contracts-end-at-youtube\">&#8220;Twitch Streamers Come Home After Big-Money Contracts at Rivals Dried Up&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Bloomberg_News\">Bloomberg News<\/a>.\u00a0<a href=\"https:\/\/archive.today\/20250109-185944\/https:\/\/www.bloomberg.com\/news\/articles\/2025-01-09\/twitch-video-game-streamers-return-after-million-dollar-contracts-end-at-youtube\">Archived<\/a>\u00a0from the original on January 9, 2025. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-17\">^<\/a><\/strong>\u00a0Farokhmanesh, Megan (April 10, 2024).\u00a0<a href=\"https:\/\/www.wired.com\/story\/influencers-are-trying-to-go-viral-by-playing-content-warning\/\">&#8220;Influencers Are Trying to Go Viral by Playing a Game About Going Viral&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wired_(magazine)\">Wired<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240410171842\/https:\/\/www.wired.com\/story\/influencers-are-trying-to-go-viral-by-playing-content-warning\/\">Archived<\/a>\u00a0from the original on April 10, 2024. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-18\">^<\/a><\/strong>\u00a0Perelli, Amanda; Webb, Kevin (March 25, 2020).\u00a0<a href=\"https:\/\/www.businessinsider.com\/top-managers-and-agents-for-esports-gaming-influencers-and-streamers-2020-3\">&#8220;The top 16 managers and agents for gaming YouTubers, streamers, and esports competitors&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Business_Insider\">Business Insider<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20200325200610\/https:\/\/www.businessinsider.com\/top-managers-and-agents-for-esports-gaming-influencers-and-streamers-2020-3\">Archived<\/a>\u00a0from the original on March 25, 2020. Retrieved\u00a0January 10,\u00a02025.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-19\">^<\/a><\/strong>\u00a0Ohlheiser, A.W. (August 6, 2020).\u00a0<a href=\"https:\/\/www.technologyreview.com\/2020\/08\/06\/1006079\/instagram-reels-byte-triller-clash-tiktok-ban\/\">&#8220;A guide to the TikTokish apps that want to be the next TikTok&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/MIT_Technology_Review\">MIT Technology Review<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240303192325\/https:\/\/www.technologyreview.com\/2020\/08\/06\/1006079\/instagram-reels-byte-triller-clash-tiktok-ban\/\">Archived<\/a>\u00a0from the original on March 3, 2024. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-20\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.cnn.com\/videos\/entertainment\/2023\/06\/11\/instagram-influencer-liziane-gutierrez-dog-burglary-contd-vpx.kvvu\">&#8220;Video captures men spraying Instagram influencer&#8217;s dog during alleged robbery&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/CNN\">CNN<\/a>. June 11, 2023.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240303192324\/https:\/\/www.cnn.com\/videos\/entertainment\/2023\/06\/11\/instagram-influencer-liziane-gutierrez-dog-burglary-contd-vpx.kvvu\">Archived<\/a>\u00a0from the original on March 3, 2024. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-21\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.shopify.com\/blog\/instagram-influencer-marketing\">&#8220;Instagram Influencer Marketing: A Complete 2024 Guide&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Shopify\">Shopify<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240303081023\/https:\/\/www.shopify.com\/blog\/instagram-influencer-marketing\">Archived<\/a>\u00a0from the original on March 3, 2024. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-22\">^<\/a><\/strong>\u00a0Lepitak, Stephen (April 17, 2023).\u00a0<a href=\"https:\/\/www.adweek.com\/social-marketing\/instagram-remains-priority-platform-marketing-trends-2023\/\">&#8220;Instagram Remains a Priority Platform for Marketers. Here&#8217;s Why&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ad_Week\">Ad Week<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240303193827\/https:\/\/www.adweek.com\/social-marketing\/instagram-remains-priority-platform-marketing-trends-2023\/\">Archived<\/a>\u00a0from the original on March 3, 2024. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-23\">^<\/a><\/strong>\u00a0Bain, Phoebe and Gillian Follett (March 1, 2024).\u00a0<a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-linkedin-embracing-influencer-marketing\/2544101\">&#8220;HOW LINKEDIN IS BECOMING A HOT SPOT FOR INFLUENCER MARKETING&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ad_Age\">Ad Age<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240303024648\/https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-linkedin-embracing-influencer-marketing\/2544101\">Archived<\/a>\u00a0from the original on March 3, 2024. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-24\">^<\/a><\/strong>\u00a0McDowell, Maghan (February 27, 2024).\u00a0<a href=\"https:\/\/www.voguebusiness.com\/story\/technology\/influencer-marketing-has-arrived-on-roblox#intcid=_voguebusiness-uk-bottom-recirc_35e1ac4b-6961-4531-b78e-0da30a82c654_text2vec1\">&#8220;Influencer marketing has arrived on Roblox&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Vogue_(magazine)\">Vogue<\/a>\u00a0Business<\/em>. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-25\">^<\/a><\/strong>\u00a0Schulz, Madeleine (February 9, 2024).\u00a0<a href=\"https:\/\/www.voguebusiness.com\/story\/fashion\/the-instagram-era-of-influencer-brands-is-over-what-now\">&#8220;The Instagram era of influencer brands is over. What now?&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Vogue_(magazine)\">Vogue<\/a>\u00a0Business<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240302114945\/https:\/\/www.voguebusiness.com\/story\/fashion\/the-instagram-era-of-influencer-brands-is-over-what-now\">Archived<\/a>\u00a0from the original on March 2, 2024. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-26\">^<\/a><\/strong>\u00a0Peck, Helen; Payne, Adrian; Christopher, Martin; Clark, Moira. Relationship Marketing: Strategy and Implementation, Butterworth-Heinemann, 1999.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-autogenerated12_27-0\">^<\/a><\/strong>\u00a0Brown, Duncan and Hayes, Nick. Influencer Marketing: Who really influences your customers?, Butterworth-Heinemann, 2008.<\/li>\n\n\n\n<li>^\u00a0Keller, Ed and Berry, Jon.\u00a0<em>The Influentials<\/em>, Free Press, 2003<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-29\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Cha_Meeyoung\">Cha, Meeyoung<\/a>; Haddadi, Hamed; Benevenuto, Fabr\u00edcio; Gummadi, Krishna P. (2010).\u00a0<a href=\"https:\/\/www.aaai.org\/ocs\/index.php\/ICWSM\/ICWSM10\/paper\/viewFile\/1538\/1826\">&#8220;Measuring User Influence in Twitter: The Million Follower Fallacy&#8221;<\/a>.\u00a0<em>Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media<\/em>. Association for the Advancement of Artificial Intelligence. pp.\u00a010\u201317.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/9780688041076\"><bdi>9780688041076<\/bdi><\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/OCLC_(identifier)\">OCLC<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/oclc\/780600252\">780600252<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20200204011550\/https:\/\/www.aaai.org\/ocs\/index.php\/ICWSM\/ICWSM10\/paper\/viewFile\/1538\/1826\">Archived<\/a>\u00a0from the original on February 4, 2020. Retrieved\u00a0January 20,\u00a02020.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-30\">^<\/a><\/strong>\u00a0Berinato, Scott (May 7, 2010).\u00a0<a href=\"https:\/\/hbr.org\/2010\/05\/influence-and-twitter.html\">&#8220;On Twitter, Followers Don&#8217;t Equal Influence&#8221;<\/a>.\u00a0<em>Harvard Business Review<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240503175837\/https:\/\/hbr.org\/2010\/05\/influence-and-twitter.html\">Archived<\/a>\u00a0from the original on May 3, 2024. Retrieved\u00a0January 20,\u00a02020.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-31\">^<\/a><\/strong>\u00a0Kirschman, Lauren (October 19, 2022).\u00a0<a href=\"https:\/\/www.washington.edu\/news\/2022\/10\/19\/these-factors-have-the-biggest-impact-on-influencer-marketing-effectiveness\/\">&#8220;These factors have the biggest impact on influencer marketing effectiveness&#8221;<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240523151617\/https:\/\/www.washington.edu\/news\/2022\/10\/19\/these-factors-have-the-biggest-impact-on-influencer-marketing-effectiveness\/\">Archived<\/a>\u00a0from the original on May 23, 2024. Retrieved\u00a0December 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-32\">^<\/a><\/strong>\u00a0Gladwell, Malcolm (2000).\u00a0<a href=\"https:\/\/archive.org\/details\/tippingpointhowl00glad\"><em>The Tipping Point: How Little Things Can Make A Big Difference<\/em><\/a>. United States: Little Brown.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/0-316-31696-2\"><bdi>0-316-31696-2<\/bdi><\/a>.<\/li>\n\n\n\n<li>^\u00a0Brown, Duncan; Hayes, Nick (January 1, 2008).\u00a0<a href=\"https:\/\/books.google.com\/books?id=250VSJ5JwjIC\"><em>Influencer Marketing: Who Really Influences Your Customers?<\/em><\/a>. Elsevier\/Butterworth-Heinemann.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/9780750686006\"><bdi>9780750686006<\/bdi><\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-34\">^<\/a><\/strong>\u00a0Chowdhury, Manas (October 14, 2023).\u00a0<a href=\"https:\/\/www.seohorizon.com\/digital\/influencer-marketing-trends\/\">&#8220;Top 17 Influencer Marketing Trends To Master In 2023&#8221;<\/a>.\u00a0<em>www.seohorizon.com<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241207022747\/https:\/\/www.seohorizon.com\/digital\/influencer-marketing-trends\/\">Archived<\/a>\u00a0from the original on December 7, 2024. Retrieved\u00a0December 28,\u00a02023.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-35\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.convinceandconvert.com\/social-media-strategy\/guide-to-instagram-influencer-marketing-2\/\">&#8220;A Comprehensive Guide to Instagram Influencer Marketing | Social Media Marketing&#8221;<\/a>.\u00a0<em>Content Marketing Consulting and Social Media Strategy<\/em>. January 17, 2018.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20201108160929\/https:\/\/www.convinceandconvert.com\/social-media-strategy\/guide-to-instagram-influencer-marketing-2\/\">Archived<\/a>\u00a0from the original on November 8, 2020. Retrieved\u00a0November 9,\u00a02020.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-36\">^<\/a><\/strong>\u00a0Chen, Li; Yan, Yajie; Smith, Andrew N. (July 2, 2022).\u00a0<a href=\"https:\/\/doi.org\/10.1007\/s11747-022-00887-2\">&#8220;What drives digital engagement with sponsored videos? An investigation of video influencers&#8217; authenticity management strategies&#8221;<\/a>.\u00a0<em>Journal of the Academy of Marketing Science<\/em>.\u00a0<strong>51<\/strong>:\u00a0198\u2013221.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1007%2Fs11747-022-00887-2\">10.1007\/s11747-022-00887-2<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/1552-7824\">1552-7824<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:250251697\">250251697<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20230122154910\/https:\/\/link.springer.com\/article\/10.1007\/s11747-022-00887-2\">Archived<\/a>\u00a0from the original on January 22, 2023. Retrieved\u00a0August 26,\u00a02022.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-37\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/timeline-a-brief-history-of-influencers\/554377\/\">&#8220;[Timeline] A Brief History of Influencers&#8221;<\/a>.\u00a0<em>Social Media Today<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20220826024138\/https:\/\/www.socialmediatoday.com\/news\/timeline-a-brief-history-of-influencers\/554377\/\">Archived<\/a>\u00a0from the original on August 26, 2022. Retrieved\u00a0August 26,\u00a02022.<\/li>\n\n\n\n<li>^\u00a0Nouri, Melody (September 12, 2018).\u00a0<a href=\"https:\/\/scholarcommons.scu.edu\/engl_176\/32\">&#8220;The Power of Influence: Traditional Celebrity vs Social Media Influencer&#8221;<\/a>.\u00a0<em>Pop Culture Intersections<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20200806075023\/https:\/\/scholarcommons.scu.edu\/engl_176\/32\/\">Archived<\/a>\u00a0from the original on August 6, 2020. Retrieved\u00a0August 23,\u00a02020.<\/li>\n\n\n\n<li>^\u00a0Nouri, Melody (September 12, 2018).\u00a0<a href=\"https:\/\/scholarcommons.scu.edu\/engl_176\/32\/\">&#8220;The Power of Influence: Traditional Celebrity vs Social Media Influencer&#8221;<\/a>.\u00a0<em>Pop Culture Intersections<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20200806075023\/https:\/\/scholarcommons.scu.edu\/engl_176\/32\/\">Archived<\/a>\u00a0from the original on August 6, 2020. Retrieved\u00a0August 23,\u00a02020.<\/li>\n\n\n\n<li>^\u00a0Martinue, Paris (December 6, 2019).\u00a0<a href=\"https:\/\/www.wired.com\/story\/what-is-an-influencer\/\">&#8220;The WIRED Guide to Influencers&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wired_(magazine)\">Wired<\/a><\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20220906181916\/https:\/\/www.wired.com\/story\/what-is-an-influencer\/\">Archived<\/a>\u00a0from the original on September 6, 2022. Retrieved\u00a0December 6,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-41\">^<\/a><\/strong>\u00a0Fine, Jon (July 10, 2006).\u00a0<a href=\"https:\/\/web.archive.org\/web\/20060806160406\/http:\/\/www.businessweek.com\/magazine\/content\/06_28\/b3992034.htm\">&#8220;Polluting The Blogosphere&#8221;<\/a>. Archived from\u00a0<a href=\"http:\/\/www.businessweek.com\/magazine\/content\/06_28\/b3992034.htm\">the original<\/a>\u00a0on August 6, 2006.<\/li>\n\n\n\n<li>^\u00a0Schomer, Audrey.\u00a0<a href=\"https:\/\/www.businessinsider.com\/influencer-marketing-report\">&#8220;Influencer Marketing: State of the social media influencer market in 2020&#8221;<\/a>.\u00a0<em>Business Insider<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210805081226\/https:\/\/www.businessinsider.com\/influencer-marketing-report\">Archived<\/a>\u00a0from the original on August 5, 2021. Retrieved\u00a0March 13,\u00a02020.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-43\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.businessinsider.in\/advertising\/news\/instagram-is-testing-hiding-likes-and-some-influencers-are-angry-industry-execs-told-us-how-the-change-will-affect-their-business-\/articleshow\/72014951.cms\">&#8220;Instagram is testing hiding &#8216;likes&#8217; and some influencers are angry. Industry execs told us how the change will affect their business&#8221;<\/a>.\u00a0<em>Business Insider<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241130043743\/https:\/\/www.businessinsider.in\/advertising\/news\/instagram-is-testing-hiding-likes-and-some-influencers-are-angry-industry-execs-told-us-how-the-change-will-affect-their-business-\/articleshow\/72014951.cms\">Archived<\/a>\u00a0from the original on November 30, 2024. Retrieved\u00a0August 30,\u00a02023.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-44\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.timesnownews.com\/world\/us\/us-buzz\/mrbeast-is-now-the-most-subscribed-youtuber-surpasses-t-series-article-110631244\">&#8220;MrBeast Is Now The Most Subscribed YouTuber: &#8216;Avenged Pewdiepie'&#8221;<\/a>.\u00a0<em>Times Now<\/em>. June 2, 2024.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240602003236\/https:\/\/www.timesnownews.com\/world\/us\/us-buzz\/mrbeast-is-now-the-most-subscribed-youtuber-surpasses-t-series-article-110631244\">Archived<\/a>\u00a0from the original on June 2, 2024. Retrieved\u00a0June 2,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-45\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.rollingstone.com\/culture\/culture-lists\/top-social-media-influencers-creators-2024-1235084589\/nara-smith-1235084697\/\">&#8220;25 Most Influential Creators of 2024&#8221;<\/a>.\u00a0<em>Rolling Stone<\/em>. August 26, 2024.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241203181040\/https:\/\/www.rollingstone.com\/culture\/culture-lists\/top-social-media-influencers-creators-2024-1235084589\/nara-smith-1235084697\">Archived<\/a>\u00a0from the original on December 3, 2024. Retrieved\u00a0December 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-46\">^<\/a><\/strong>\u00a0Asarch, Steven (February 16, 2021).\u00a0<a href=\"https:\/\/www.insider.com\/most-liked-influencers-insider-data-mrbeast-markiplier-corpse-2021-2\">&#8220;POWER RANKING: the 10 most well-liked influencers on the internet&#8221;<\/a>.\u00a0<em>Insider<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20220224084324\/https:\/\/www.insider.com\/most-liked-influencers-insider-data-mrbeast-markiplier-corpse-2021-2\">Archived<\/a>\u00a0from the original on February 24, 2022. Retrieved\u00a0May 6,\u00a02021.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-:7_47-0\">^<\/a><\/strong>\u00a0Dickson, Ej (April 19, 2022).\u00a0<a href=\"https:\/\/www.rollingstone.com\/culture\/culture-features\/mrbeast-youtube-cover-story-interview-1334604\/\">&#8220;Is MrBeast for Real? Inside the Outrageous World of YouTube&#8217;s Cash-Happy Stunt King&#8221;<\/a>.\u00a0<em>Rolling Stone<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20220420123848\/https:\/\/www.rollingstone.com\/culture\/culture-features\/mrbeast-youtube-cover-story-interview-1334604\/\">Archived<\/a>\u00a0from the original on April 20, 2022. Retrieved\u00a0July 7,\u00a02023.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-TIME_48-0\">^<\/a><\/strong>\u00a0Espada, Mariah (June 13, 2023).\u00a0<a href=\"https:\/\/time.com\/6287028\/mrbeast-youtube-views-record\/\">&#8220;Why MrBeast&#8217;s New Video Became The Second Most Watched in 24 Hours in YouTube History&#8221;<\/a>.\u00a0<em>Time<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240124031839\/https:\/\/time.com\/6287028\/mrbeast-youtube-views-record\/\">Archived<\/a>\u00a0from the original on January 24, 2024. Retrieved\u00a0November 25,\u00a02023.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-49\">^<\/a><\/strong>\u00a0Duffy, Brooke Erin (2020).\u00a0<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/9781119429128.iegmc219\">&#8220;Social Media Influencers&#8221;<\/a>.\u00a0<em>The International Encyclopedia of Gender, Media, and Communication<\/em>. pp.\u00a01\u20134.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1002%2F9781119429128.iegmc219\">10.1002\/9781119429128.iegmc219<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/9781119429104\"><bdi>9781119429104<\/bdi><\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:225776342\">225776342<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20220402130508\/https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/9781119429128.iegmc219\">Archived<\/a>\u00a0from the original on April 2, 2022. Retrieved\u00a0April 2,\u00a02022.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-:02_50-0\">^<\/a><\/strong>\u00a0Juntiwasarakij, Suwan (September 1, 2018).\u00a0<a href=\"https:\/\/doi.org\/10.1016%2Fj.kjss.2018.06.014\">&#8220;Framing emerging behaviors influenced by internet celebrity&#8221;<\/a>.\u00a0<em>Kasetsart Journal of Social Sciences<\/em>.\u00a0<strong>39<\/strong>\u00a0(3):\u00a0550\u2013555.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1016%2Fj.kjss.2018.06.014\">10.1016\/j.kjss.2018.06.014<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/2452-3151\">2452-3151<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:158069963\">158069963<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-51\">^<\/a><\/strong>\u00a0Bickart, Barbara; Schindler, Robert M. (2001).\u00a0<a href=\"https:\/\/vdocuments.mx\/embed\/v1\/internet-forums-as-influential-sources-of-consumer-information.html\">&#8220;Internet Forums As Influential Sources Of Consumer Information&#8221;<\/a>.\u00a0<em>Journal of Interactive Marketing<\/em>.\u00a0<strong>15<\/strong>\u00a0(3):\u00a031\u201340.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1002%2Fdir.1014\">10.1002\/dir.1014<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:168114871\">168114871<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20191206163122\/https:\/\/vdocuments.mx\/embed\/v1\/internet-forums-as-influential-sources-of-consumer-information.html\">Archived<\/a>\u00a0from the original on December 6, 2019. Retrieved\u00a0December 6,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-52\">^<\/a><\/strong>\u00a0Lake, Laura (December 26, 2020).\u00a0<a href=\"https:\/\/www.thebalancesmb.com\/b2b-vs-b2c-marketing-2295828\">&#8220;Understanding the Differences Between B2B and B2C Marketing&#8221;<\/a>.\u00a0<em>the balance small business<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210225075652\/https:\/\/www.thebalancesmb.com\/b2b-vs-b2c-marketing-2295828\">Archived<\/a>\u00a0from the original on February 25, 2021. Retrieved\u00a0April 1,\u00a02021.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-:4_53-0\">^<\/a><\/strong>\u00a0Britt, Rebecca K.; Hayes, Jameson L.; Britt, Brian C.; Park, Haseon (May 3, 2020).\u00a0<a href=\"https:\/\/doi.org\/10.1080%2F15252019.2020.1763873\">&#8220;Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers&#8221;<\/a>.\u00a0<em>Journal of Interactive Advertising<\/em>.\u00a0<strong>20<\/strong>\u00a0(2):\u00a0111\u2013118.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1080%2F15252019.2020.1763873\">10.1080\/15252019.2020.1763873<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/1525-2019\">1525-2019<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:219433187\">219433187<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-54\">^<\/a><\/strong>\u00a0Rowels, David (2014).\u00a0<em>Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement<\/em>. Kogan Page.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-55\">^<\/a><\/strong>\u00a0Khamis, Susie; Ang, Lawrence; Welling, Raymond (April 3, 2017). &#8220;Self-branding, &#8216;micro-celebrity&#8217; and the rise of Social Media Influencers&#8221;.\u00a0<em>Celebrity Studies<\/em>.\u00a0<strong>8<\/strong>\u00a0(2):\u00a0191\u2013208.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1080%2F19392397.2016.1218292\">10.1080\/19392397.2016.1218292<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Hdl_(identifier)\">hdl<\/a>:<a href=\"https:\/\/hdl.handle.net\/10453%2F98736\">10453\/98736<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/1939-2397\">1939-2397<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:59289264\">59289264<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-56\">^<\/a><\/strong>\u00a0Labrecque, Lauren I.; Markos, Ereni; Milne, George R. (February 2011). &#8220;Online Personal Branding: Processes, Challenges, and Implications&#8221;.\u00a0<em>Journal of Interactive Marketing<\/em>.\u00a0<strong>25<\/strong>\u00a0(1):\u00a037\u201350.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1016%2Fj.intmar.2010.09.002\">10.1016\/j.intmar.2010.09.002<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Hdl_(identifier)\">hdl<\/a>:<a href=\"https:\/\/hdl.handle.net\/20.500.12010%2F9095\">20.500.12010\/9095<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:167381412\">167381412<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-57\">^<\/a><\/strong>\u00a0Murphy, Dan (June 21, 2021).\u00a0<a href=\"https:\/\/www.espn.com\/college-sports\/story\/_\/id\/31679946\/supreme-court-sides-former-players-dispute-ncaa-compensation\">&#8220;Supreme Court unanimously sides with former college players in dispute with NCAA about compensation&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ESPN\">ESPN<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240226163302\/https:\/\/www.espn.com\/college-sports\/story\/_\/id\/31679946\/supreme-court-sides-former-players-dispute-ncaa-compensation\">Archived<\/a>\u00a0from the original on February 26, 2024. Retrieved\u00a0March 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-Wwasmsabcsbw_58-0\">^<\/a><\/strong>\u00a0Niesen, Joan (September 2, 2021).\u00a0<a href=\"https:\/\/www.proquest.com\/docview\/2568400404\">&#8220;Why women and social media stars are becoming college sports&#8217; big winners&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Guardian\">The Guardian<\/a><\/em>. p.\u00a0B1.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ProQuest\">ProQuest<\/a>\u00a0<a href=\"https:\/\/www.proquest.com\/docview\/2568400404\">2568400404<\/a>. Retrieved\u00a0April 19,\u00a02023.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-NMbpehhbalTe_59-0\">^<\/a><\/strong>\u00a0Schafer, Josh (April 2, 2022).\u00a0<a href=\"https:\/\/finance.yahoo.com\/news\/nil-michigan-basketball-player-adrien-nunez-tik-tok-empire-123856535.html?fr=yhssrp_catchall\">&#8220;NIL: Michigan basketball player explains how he built a lucrative TikTok empire&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Yahoo!_Finance\">Yahoo! Finance<\/a>. Retrieved\u00a0November 26,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-MANrfSNsmic_60-0\">^<\/a><\/strong>\u00a0Kahn, Andrew (March 3, 2022).\u00a0<a href=\"https:\/\/www.mlive.com\/wolverines\/2022\/03\/michigans-adrien-nunez-ready-for-senior-night-social-media-influencer-career.html\">&#8220;Michigan&#8217;s Adrien Nu\u00f1ez ready for Senior Night, social media influencer career&#8221;<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/MLive.com\">MLive.com<\/a>. Retrieved\u00a0November 27,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-CacfpotcTfar_61-0\">^<\/a><\/strong>\u00a0HensleyClancy, Molly (June 29, 2021).\u00a0<a href=\"https:\/\/www.proquest.com\/docview\/2545825826\">&#8220;Some college stars already have plans to profit&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Washington_Post\">The Washington Post<\/a><\/em>. p.\u00a0D.1.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ProQuest\">ProQuest<\/a>\u00a0<a href=\"https:\/\/www.proquest.com\/docview\/2545825826\">2545825826<\/a>. Retrieved\u00a0April 18,\u00a02023.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-62\">^<\/a><\/strong>\u00a0Grammer, Geoff (June 30, 2021).\u00a0<a href=\"https:\/\/www.proquest.com\/docview\/2546792798\">&#8220;NIL arrives Thursday: At long last, show athletes the money&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Albuquerque_Journal\">Albuquerque Journal<\/a><\/em>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ProQuest\">ProQuest<\/a>\u00a0<a href=\"https:\/\/www.proquest.com\/docview\/2546792798\">2546792798<\/a>. Retrieved\u00a0April 18,\u00a02023.<\/li>\n\n\n\n<li>^\u00a0Hamilton, Katherine (October 23, 2024).\u00a0<a href=\"https:\/\/www.wsj.com\/lifestyle\/relationships\/tiktok-influencers-marriage-divorce-youtube-instagram-a73c0e34\">&#8220;Who Gets the TikTok in the Divorce? The Messy Fight Over Valuable Social Media Accounts&#8221;<\/a>.\u00a0<em>Wall Street Journal<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241123131943\/https:\/\/www.wsj.com\/lifestyle\/relationships\/tiktok-influencers-marriage-divorce-youtube-instagram-a73c0e34\">Archived<\/a>\u00a0from the original on November 23, 2024. Retrieved\u00a0December 3,\u00a02024.<\/li>\n\n\n\n<li>^\u00a0Keller Advisory Group (November 2023).\u00a0<a href=\"https:\/\/www.keller-advisory.com\/creators-uncovered-insights-from-a-nationally-representative-study-of-uscreators\">&#8220;CREATORS UNCOVERED: INSIGHTS FROM A NATIONALLY REPRESENTATIVE STUDY OF US CREATORS&#8221;<\/a>.\u00a0<em>keller-advisory.com<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241124155358\/https:\/\/www.keller-advisory.com\/creators-uncovered-insights-from-a-nationally-representative-study-of-uscreators\">Archived<\/a>\u00a0from the original on November 24, 2024. Retrieved\u00a0December 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-65\">^<\/a><\/strong>\u00a0Juntiwasarakij, Suwan (2018).\u00a0<a href=\"https:\/\/doi.org\/10.1016%2Fj.kjss.2018.06.014\">&#8220;Framing emerging behaviors influenced by internet celebrity&#8221;<\/a>.\u00a0<em>Kasetsart Journal of Social Sciences<\/em>.\u00a0<strong>39<\/strong>\u00a0(3):\u00a0550\u2013555.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1016%2Fj.kjss.2018.06.014\">10.1016\/j.kjss.2018.06.014<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/2452-3151\">2452-3151<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:158069963\">158069963<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-66\">^<\/a><\/strong>\u00a0Robehmed, Natalie.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/natalierobehmed\/2018\/12\/03\/highest-paid-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more\/\">&#8220;Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More&#8221;<\/a>.\u00a0<em>Forbes<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20190421133702\/https:\/\/www.forbes.com\/sites\/natalierobehmed\/2018\/12\/03\/highest-paid-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more\/\">Archived<\/a>\u00a0from the original on April 21, 2019. Retrieved\u00a0March 29,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-67\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/businessjournalism.org\/2016\/11\/how-online-celebrities-make-money\/\">&#8220;How Online Celebrities Make Money Via Advertising and Endorsements&#8221;<\/a>.\u00a0<em>Reynolds Center<\/em>. November 8, 2016.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20190329215512\/https:\/\/businessjournalism.org\/2016\/11\/how-online-celebrities-make-money\/\">Archived<\/a>\u00a0from the original on March 29, 2019. Retrieved\u00a0March 29,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-68\">^<\/a><\/strong>\u00a0Cochrane, Lauren (November 29, 2016).\u00a0<a href=\"https:\/\/www.theguardian.com\/fashion\/2016\/nov\/29\/chiara-farragni-blogger-the-blonde-salad-socia-media-style-posts-multi-million-pound-business\">&#8220;Chiara Ferragni \u2013 how a &#8216;crazy blogger&#8217; turned her life into a shop window&#8221;<\/a>.\u00a0<em>The Guardian<\/em>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/0261-3077\">0261-3077<\/a>.\u00a0<a href=\"https:\/\/archive.today\/20181116112816\/https:\/\/www.theguardian.com\/fashion\/2016\/nov\/29\/chiara-farragni-blogger-the-blonde-salad-socia-media-style-posts-multi-million-pound-business\">Archived<\/a>\u00a0from the original on November 16, 2018. Retrieved\u00a0April 7,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-69\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/signalfire.com\/blog\/creator-economy\/\">&#8220;What is the creator economy? Influencer tools and trends&#8221;<\/a>.\u00a0<em>SignalFire<\/em>. November 29, 2020.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20210505125933\/https:\/\/signalfire.com\/blog\/creator-economy\/\">Archived<\/a>\u00a0from the original on May 5, 2021. Retrieved\u00a0May 5,\u00a02021.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-70\">^<\/a><\/strong>\u00a0Lipiner, Bryan (September 16, 2020).\u00a0<a href=\"https:\/\/entrepreneurship.babson.edu\/what-is-influencer-marketing\/\">&#8220;What is Influencer Marketing? An Industry on the Rise&#8221;<\/a>.\u00a0<em>babson.edu<\/em>. Retrieved\u00a0March 10,\u00a02021.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-71\">^<\/a><\/strong>\u00a0Martineau, Paris.\u00a0<a href=\"https:\/\/www.wired.com\/story\/what-is-an-influencer\/\">&#8220;The WIRED Guide to Influencers&#8221;<\/a>.\u00a0<em>Wired<\/em>. Retrieved\u00a0March 10,\u00a02021.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-72\">^<\/a><\/strong>\u00a0Srivastava, Pallavi.\u00a0<a href=\"https:\/\/www.businessinsider.in\/influencermarketing-how-it-can-make-your-brand-tick\/articleshow\/43905913.cms\">&#8220;Influencer Marketing: How It Can Make Your Brand Tick&#8221;<\/a>.\u00a0<em>Business Insider<\/em>. Retrieved\u00a0March 10,\u00a02021.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-Influencer_marketing_FTCendorsements2_73-0\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/attachments\/press-releases\/ftc-publishes-final-guides-governing-endorsements-testimonials\/091005revisedendorsementguides.pdf\">&#8220;FEDERAL TRADE COMMISSION 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising&#8221;<\/a>\u00a0(PDF).\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Federal_Trade_Commission\">Federal Trade Commission<\/a>. November 2010. Retrieved\u00a0April 2,\u00a02018.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-74\">^<\/a><\/strong>\u00a0Lorenz, Taylor (2023).\u00a0<em>Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet<\/em>. Simon &amp; Schuster. pp.\u00a0215\u2013219.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/978-1-9821-4686-3\"><bdi>978-1-9821-4686-3<\/bdi><\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-75\">^<\/a><\/strong>\u00a0Lorenz, Taylor (2023).\u00a0<em>Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet<\/em>. Simon &amp; Schuster. pp.\u00a0224\u2013225.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/978-1-9821-4686-3\"><bdi>978-1-9821-4686-3<\/bdi><\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-76\">^<\/a><\/strong>\u00a0Lorenz, Taylor (2023).\u00a0<em>Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet<\/em>. Simon &amp; Schuster. pp.\u00a0253\u2013254.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/978-1-9821-4686-3\"><bdi>978-1-9821-4686-3<\/bdi><\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-77\">^<\/a><\/strong>\u00a0Gillil, Nikki (February 19, 2019).\u00a0<a href=\"https:\/\/econsultancy.com\/what-impact-has-fyre-festival-had-on-influencer-marketing\/\">&#8220;What impact has Fyre Festival had on influencer marketing?&#8221;<\/a>.\u00a0<em>Econsultancy<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20201029030452\/https:\/\/econsultancy.com\/what-impact-has-fyre-festival-had-on-influencer-marketing\/\">Archived<\/a>\u00a0from the original on October 29, 2020. Retrieved\u00a0September 2,\u00a02020.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-78\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/adstandards.com.au\/blog\/ads-must-clearly-be-ads\">&#8220;Ads must clearly be ads&#8221;<\/a>.\u00a0<em>Ad Standards<\/em>. September 20, 2018.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20200807011458\/https:\/\/adstandards.com.au\/blog\/ads-must-clearly-be-ads\">Archived<\/a>\u00a0from the original on August 7, 2020. Retrieved\u00a0September 2,\u00a02020.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-79\">^<\/a><\/strong>\u00a0Picciotto, Rebecca (August 14, 2024).\u00a0<a href=\"https:\/\/www.cnbc.com\/2024\/08\/14\/ftc-bans-fake-reviews-social-media-influence-markers.html\">&#8220;FTC bans fake online reviews, inflated social media influence; rule takes effect in October&#8221;<\/a>. CNBC.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240814223921\/https:\/\/www.cnbc.com\/2024\/08\/14\/ftc-bans-fake-reviews-social-media-influence-markers.html\">Archived<\/a>\u00a0from the original on August 14, 2024. Retrieved\u00a0August 15,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-80\">^<\/a><\/strong>\u00a0Wiley, Danielle (December 12, 2018).\u00a0<a href=\"https:\/\/www.adweek.com\/brand-marketing\/how-to-craft-an-influencer-marketing-strategy-that-will-outperform-traditional-advertising\/\">&#8220;How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising&#8221;<\/a>.\u00a0<em>Adweek<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241203214117\/https:\/\/www.adweek.com\/brand-marketing\/how-to-craft-an-influencer-marketing-strategy-that-will-outperform-traditional-advertising\/\">Archived<\/a>\u00a0from the original on December 3, 2024. Retrieved\u00a0December 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-81\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/digiday.com\/marketing\/still-much-wild-west-influencer-marketing-deals-now-focused-performance\/\">&#8220;&#8216;It&#8217;s still very much the Wild West&#8217;: Influencer marketing deals are now focused on performance&#8221;<\/a>.\u00a0<em>Digiday<\/em>. October 31, 2019.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241204192537\/https:\/\/digiday.com\/marketing\/still-much-wild-west-influencer-marketing-deals-now-focused-performance\/\">Archived<\/a>\u00a0from the original on December 4, 2024. Retrieved\u00a0December 2,\u00a02019.<\/li>\n\n\n\n<li>^\u00a0<a href=\"https:\/\/www.huffpost.com\/entry\/influencers-paid-post-fashion-beauty_l_5da4abb5e4b080c90e3ceae8\">&#8220;5 Influencers Share How Much They Get Paid Per #Ad Post&#8221;<\/a>.\u00a0<em>HuffPost<\/em>. October 21, 2019.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241207061709\/https:\/\/www.huffpost.com\/entry\/influencers-paid-post-fashion-beauty_l_5da4abb5e4b080c90e3ceae8\">Archived<\/a>\u00a0from the original on December 7, 2024. Retrieved\u00a0December 1,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-83\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.businessinsider.com\/celebrities-influencers-who-make-the-most-money-instagram-2018-9\">&#8220;The 75 celebrities and influencers who make the most money per Instagram post, ranked&#8221;<\/a>.\u00a0<em>Business Insider<\/em>. September 28, 2018.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241205191445\/https:\/\/www.businessinsider.com\/celebrities-influencers-who-make-the-most-money-instagram-2018-9\">Archived<\/a>\u00a0from the original on December 5, 2024. Retrieved\u00a0May 7,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-84\">^<\/a><\/strong>\u00a0Landsverk, K.H. (2014).\u00a0<em>The Instagram Handbook<\/em>. London: Prime Head. p.\u00a0105.<\/li>\n\n\n\n<li>^\u00a0<a href=\"https:\/\/www.economist.com\/business\/2024\/10\/29\/too-many-people-want-to-be-social-media-influencers\">&#8220;Too many people want to be social-media influencers&#8221;<\/a>.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Economist\">The Economist<\/a><\/em>. October 29, 2024.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241204004756\/https:\/\/www.economist.com\/business\/2024\/10\/29\/too-many-people-want-to-be-social-media-influencers\">Archived<\/a>\u00a0from the original on December 4, 2024. Retrieved\u00a0October 30,\u00a02024.<\/li>\n\n\n\n<li>^\u00a0Maheshwari, Sapna (November 11, 2018).\u00a0<a href=\"https:\/\/www.nytimes.com\/2018\/11\/11\/business\/media\/nanoinfluencers-instagram-influencers.html\">&#8220;Are You Ready for the Nanoinfluencers?&#8221;<\/a>.\u00a0<em>The New York Times<\/em>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/0362-4331\">0362-4331<\/a>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20241206114133\/https:\/\/www.nytimes.com\/2018\/11\/11\/business\/media\/nanoinfluencers-instagram-influencers.html\">Archived<\/a>\u00a0from the original on December 6, 2024. Retrieved\u00a0December 2,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-87\">^<\/a><\/strong>\u00a0Speyer, Michael. Identifying IT Buyers\u2019 Hidden Influencers: Finding And Nurturing Your Brand Presence Beyond Your Formal Channels, Forrester Research, 2007.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-88\">^<\/a><\/strong>\u00a0Brown, Duncan; Hayes, Nick (2008).\u00a0<a href=\"https:\/\/books.google.com\/books?id=B9Lllu2COUoC&amp;q=Speyer,+%22Vendors+need+to+identify+and+characterize+influencers+inside+their+market.+This+requires+a+comprehensive+influencer+identification+program+and+the+establishment+of+criteria+for+ranking+influencer+impact+on+the+decision+process.%22\"><em>Influencer Marketing: Who Really Influences Your Customers?<\/em><\/a>. Routledge.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISBN_(identifier)\">ISBN<\/a>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:BookSources\/978-0-7506-8600-6\"><bdi>978-0-7506-8600-6<\/bdi><\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-89\">^<\/a><\/strong>\u00a0Khamis, Susie; Ang, Lawrence; Welling, Raymond (April 3, 2017). &#8220;Self-branding, &#8216;micro-celebrity&#8217; and the rise of Social Media Influencers&#8221;.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Celebrity_Studies\">Celebrity Studies<\/a><\/em>.\u00a0<strong>8<\/strong>\u00a0(2).\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Taylor_%26_Francis\">Taylor &amp; Francis<\/a>:\u00a0191\u2013208.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1080%2F19392397.2016.1218292\">10.1080\/19392397.2016.1218292<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Hdl_(identifier)\">hdl<\/a>:<a href=\"https:\/\/hdl.handle.net\/10453%2F98736\">10453\/98736<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/1939-2397\">1939-2397<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:59289264\">59289264<\/a>.<\/li>\n\n\n\n<li>^\u00a0Kadekova &amp; Holiencinova (September 24, 2018). &#8220;Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities&#8221;.\u00a0<em><a href=\"https:\/\/en.wikipedia.org\/wiki\/University_of_Ss._Cyril_and_Methodius\">University of Ss. Cyril and Methodius<\/a><\/em>.\u00a0<strong>9<\/strong>\u00a0(2): 92.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-91\">^<\/a><\/strong>\u00a0Hosie, Rachel (April 9, 2019).\u00a0<a href=\"https:\/\/www.businessinsider.com\/brands-turning-to-micro-influencers-instead-of-instagram-stars-2019-4\">&#8220;Why brands are turning away from big Instagram influencers to work with people who have small followings instead&#8221;<\/a>.\u00a0<em>Business Insider<\/em>.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20230708171335\/https:\/\/www.businessinsider.com\/brands-turning-to-micro-influencers-instead-of-instagram-stars-2019-4\">Archived<\/a>\u00a0from the original on July 8, 2023. Retrieved\u00a0December 2,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-92\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.kofluence.com\/what-is-influencer-marketing-and-why-it-is-so-important-for-brands\/\">&#8220;What is Influencer Marketing and why it is important for Brands?&#8221;<\/a>. August 26, 2022.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20230313121000\/https:\/\/www.kofluence.com\/what-is-influencer-marketing-and-why-it-is-so-important-for-brands\/\">Archived<\/a>\u00a0from the original on March 13, 2023. Retrieved\u00a0December 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-:1_93-0\">^<\/a><\/strong>\u00a0Neff, Jack (October 1, 2018). &#8220;CLEAN BREAK: J&amp;J departs from conventional influencer marketing by signing on teens with small followings&#8221;.\u00a0<em>Advertising Age<\/em>.\u00a0<strong>89<\/strong>\u00a0\u2013 via ProQuest.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-94\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/viralmango.com\/types-of-influencers\/\">&#8220;Types of Influencers You Need to Know&#8221;<\/a>.\u00a0<em>Viralmango<\/em>. March 13, 2024.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20240721132010\/https:\/\/viralmango.com\/types-of-influencers\/\">Archived<\/a>\u00a0from the original on July 21, 2024. Retrieved\u00a0December 3,\u00a02024.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-:8_95-0\">^<\/a><\/strong>\u00a0<a href=\"https:\/\/www.adweek.com\/digital\/how-social-media-is-changing-advertising-for-better-and-worse\/\">&#8220;How Social Media Is Changing Advertising&#8211;for Better and Worse&#8221;<\/a>.\u00a0<em>Ad Week<\/em>. December 12, 2016.\u00a0<a href=\"https:\/\/web.archive.org\/web\/20201108130043\/https:\/\/www.adweek.com\/digital\/how-social-media-is-changing-advertising-for-better-and-worse\/\">Archived<\/a>\u00a0from the original on November 8, 2020. Retrieved\u00a0December 2,\u00a02019.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer#cite_ref-Kapitan_553%E2%80%93567_96-0\">^<\/a><\/strong>\u00a0Kapitan, Sommer; Silvera, David H. (March 27, 2015). &#8220;From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness&#8221;.\u00a0<em>Marketing Letters<\/em>.\u00a0<strong>27<\/strong>\u00a0(3):\u00a0553\u2013567.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Doi_(identifier)\">doi<\/a>:<a href=\"https:\/\/doi.org\/10.1007%2Fs11002-015-9363-0\">10.1007\/s11002-015-9363-0<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/ISSN_(identifier)\">ISSN<\/a>\u00a0<a href=\"https:\/\/search.worldcat.org\/issn\/0923-0645\">0923-0645<\/a>.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/S2CID_(identifier)\">S2CID<\/a>\u00a0<a href=\"https:\/\/api.semanticscholar.org\/CorpusID:143916226\">143916226<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u82f1\u6587\u8bcd\u6761\u539f\u6587\u94fe\u63a5\uff08\u65e0\u6cd5\u4ece\u4e2d\u56fd\u5185\u5730\u8bbf\u95ee\uff09\uff1a\u8bf7\u70b9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[94,151,161],"tags":[101,12],"class_list":["post-5486","post","type-post","status-publish","format-standard","hentry","category-internet-industry","category-151","category-161","tag-101","tag-12"],"_links":{"self":[{"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/posts\/5486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/comments?post=5486"}],"version-history":[{"count":0,"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/posts\/5486\/revisions"}],"wp:attachment":[{"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/media?parent=5486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/categories?post=5486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cathayvista.top\/index.php\/wp-json\/wp\/v2\/tags?post=5486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}